Oneida — Michelangelo Flatware
In an era where understated minimalism defines elegance, Oneida struggled to market its most elaborate pattern, Michelangelo.
The solution? Lean into the extravagance.
By highlighting the luxury and decadence, we transformed it into one of Oneida’s best-selling collections.
Lead copywriter, ideation, strategy, social, digital, SEO eCommerce copy, and paid social.
My Contribution
E-Commerce
Optimized, engaging Amazon product descriptions and titles enhanced visibility, boosted conversion rates, and drove sales through strategic keyword integration.
Amazon Product Pages
How many, for what, etc.
Oneida Web
Whatever it is, the way you tell your story online can make all the difference.
Onedia Social
What did you do.
Agency: X
Concept: X and X
Executive Creative Director: X
Senior Copywriter: X
Senior Art Director: X
Photographer: X